Field notes on Decision Confidence, value discovery, and the systems behind durable revenue.

Customer Indecision: Why Your Enterprise Deals Stall, and How to Unstick Them.

Deals stall when your champion cannot make that case in a room you are not in. Most stalls are both a value clarity problem and an organizational one, and you diagnose them by reading 3 stakeholder levels: operational, managerial, executive.